Sunday, September 30, 2012

Tips To Successfully Sell Your Business Online | Turn $1 into $100 ...

If you are trying to advertise your product online you should consider the popular trend of Internet marketing. It may seem easy at first, but you have to become educated on the topic of internet marketing in order to succeed at it. This article will demonstrate several ways that you can develop your prowess for Internet marketing.

Up the fun factor of your site to draw in more customers. Customers may look for something to play online, so something simple can attract many people! In your game, make sure that you are advertising your product in some fashion. For instance, if you sell products for hair, your game could be about hairstyling and feature the things you sell on your site.

If major companies advertise on your site, it gives you a certain validation and could draw in more customers. People tend to trust you more when you associate yourself with well known companies. Your site will become another resource, rather than just a business listing.

You may want to consider writing a blog. New content gets the attention of the search engines which will increase your ranking in their listings and lead to more traffic for your site. If you update a blog regularly you will have fresh content all of the time.

A great Internet marketing tip is to become an expert in the field you are dealing with. You will be more credible this way, rather than being dishonest about it.

Grade the effectiveness of your efforts in online marketing by making use of tech tools that determine how many of your visitors become paying customers. The most successful sites use customizable applications that track site statistics like sales and traffic.

An important Internet marketing tip is to make sure your clients are comfortable when they visit your website. Make sure that your customers know that the site is secure and that you will not spam their inbox. Put a site-wide link to your privacy policy at the top right corner of your site. Doing this will ease your customers? worries about their transactions being handled improperly. Your customers need to know that you are only selling your services ? not their information.

Internet marketing is said to be made up of science and art. Always look at both sides when you are looking to embark into the world Internet marketing and consider all aspects of it. Use your creativity to build effective Internet marketing techniques for your particular type of business.

Create very easy to read links in an effort to give your clients a pleasurable experience on your site. Those who have websites that complement yours will gladly add your link to their site. That ensures that visitors to their site will see, and perhaps click, on the link.

Try offering to put a portion of every purchase toward a relevant charity if that is something that will appeal to your audience. Everyone who visits your website should plainly see that their purchases will help support the charity, although you don?t want to push it in their faces left and right. You also won?t need to give away a lot of your profits. Just make sure that you?re doing your part and people will ultimately respond in a positive fashion.

Internet marketing is often most successful when your efforts fill another person?s needs. Launch your enterprise with a clear vision of what issues you are capable of solving. If you are able to provide a good answer to a question from one of your readers, it will encourage that reader to purchase your product or service. This will also help generate good word of mouth advertising.

You cannot use a copy of another website and expect to be successful with it. Advanced filters exist today which will find any duplicate content, meaning your reputation will be ruined as well as your chances for success. You need to work hard to be innovative.

Always focus on what your customers have to say if you?re hoping to keep them satisfied. Can you easily find the information you need to navigate? Does the content make sense? Can a customer put an order in with both time and clarity on their side? Make sure that you maximize the quality and functionality of your site to keep your customers.

In the end, internet marketing is one of the very best ways to get your site noticed. To be a successful internet marketer, you must know how to do it. This advice is provided for you to use to become successful at Internet marketing.

Source: http://oneintoahundred.com/tips-to-successfully-sell-your-business-online-2/

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DIY? No Can Do: More Companies Turn to Software for Help with PPC

There was a time when being a PPC manager necessarily entailed being an Excel ninja as well. Not a fan of spreadsheets? Then step away from the PPC account, my friend!

In 2001, however, a tipping point occurred ? the majority of companies no longer managed their PPC accounts using Excel. And the trend continues in that direction. According to SEMPO?s recent State of Search report, the number of companies who manage their PPC campaigns DIY-style using free tools like those provided by search engines, Excel, or ?a simple database? fell from nearly half (49%) in 2001 to just 38% in 2012. That?s a big drop! And a much bigger drop than the change from 2010 to 2011 (53% to 49%).

Here?s the survey data from SEMPO (the exact question was ?Do you or your primary search engine marketing service provider use a special technology solution with features such as ?bid management?, ?campaign management?, ?portfolio management? and ?dynamic optimization? for paid search campaigns??):

SEMPO State of Search

As you can see, there?s been a big rise in the number of companies that use a proprietary in-house solution (17% this year compared to just 4% last year) as well as those that license a third-party tool to use in-house, up to 22% in 2012 from 12% in 2011. A full 62% (almost 2 in 3) of companies now use some kind of software to help them manage PPC, whether it?s a proprietary or third-party solution and whether they manage it in-house or use an SEM service provider.

Why Are More Businesses Investing in PPC Software?

The SEMPO report doesn?t delve into why this shift is happening, but here are some possible explanations for the shift:

  • AdWords is getting more complicated ? AdWords is constantly launching new features (such as Shared Budgets) or changing the way existing features work (take the ad rotation setting changes from a few months back). Some advertisers may feel they can?t keep up and are falling behind.
  • People are advertising on multiple platforms ? Almost all companies using PPC advertising (97% of them!) run campaigns on Google AdWords, but more than half use Bing/Yahoo (65%) ?and Facebook advertising (56%) as well.
  • The PPC software industry is coming into its own ? Search marketing is still a young industry. The available solutions are improving by leaps and bounds, and advertisers are beginning to realize that it?s a smart investment that delivers ROI ? and/or PPC vendors are getting better at convincing advertisers that software is worth the investment! There are also more and better solutions targeting small and medium-sized businesses (SMBs), as opposed to just enterprise-level big spenders.
  • Marketing departments are increasingly feeling the pinch ? With the economy still not fully recovered, it may be that fewer marketers are being held responsible for a larger number of roles. If, for example, a single search marketer is handling both SEO and PPC, they may need advanced tools that offer automation to get more done in less time.

Have You Made the Switch to a Paid Solution?

Are you one of those companies that has made the switch to a third-party or proprietary in-house solution for PPC management? Or are you still working your magic with AdWords Editor and Excel?

Source: http://www.business2community.com/online-marketing/diy-no-can-do-more-companies-turn-to-software-for-help-with-ppc-0290076

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Mod Your NES Zapper Light Gun Into a 2W Laser Gun [Video]

Mod Your NES Zapper Light Gun If you have a nonworking NES Zapper and would like to bring it back to use as a project consider modding it to a USB connection or have it actuate a laser pointer as inspired by the dangerous-but-awesome laser in the video above that can set things on fire.

Makerspace North Street Labs does a lot of projects with high output lasers and decided for nostalgic reasons to replace the internals of a NES Zapper light gun with a 445nm diode, lithium batteries, a lens, standard electronics tools and wiring, and a safety switch to avoid accidental discharges. The switch is important as this powerful of a laser beam can permanently blind someone almost instantaneously.

The Zapper was disassembled, all the internals except the trigger switch were removed and replaced with the lens, diode, batteries, and thicker gauge copper wiring. The safety switch was installed at the bottom where the cord originally attached to the housing.

We really don't recommend doing this exact mod but wanted to share it as a way of seeing how you can go about retrofitting vintage gaming peripherals such as changing your Zapper to a USB gun or how you can use your Zapper as a computer mouse. That said, if you'd like to try out such a project on your on the source link below has complete step-by-step instructions and a parts list.

Nintendo Zapper 2W+ Laser North Street Labs via WonderHowTo

Source: http://feeds.gawker.com/~r/lifehacker/full/~3/2YBIN0oOrgU/mod-your-nes-zapper-light-gun-into-a-2w-laser-gun

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Saturday, September 29, 2012

Bahrain opposition: Protester killed in clashes

AAA??Sep. 29, 2012?1:43 PM ET
Bahrain opposition: Protester killed in clashes
By REEM KHALIFABy REEM KHALIFA, Associated Press?THE ASSOCIATED PRESS STATEMENT OF NEWS VALUES AND PRINCIPLES?

Riot police throw stun grenades and fire tear gas as they run after Bahraini anti-government protesters during clashes with riot police in Sadad, Bahrain, on Saturday, Sept. 29, 2012, after the politically charged funeral for Ali Hussein Niema, 17, who allegedly was shot dead by riot police late Friday. The death could bring fresh protests by Shiite-led groups seeking a greater political voice in the Sunni-ruled Gulf kingdom. (AP Photo/Hasan Jamali)

Riot police throw stun grenades and fire tear gas as they run after Bahraini anti-government protesters during clashes with riot police in Sadad, Bahrain, on Saturday, Sept. 29, 2012, after the politically charged funeral for Ali Hussein Niema, 17, who allegedly was shot dead by riot police late Friday. The death could bring fresh protests by Shiite-led groups seeking a greater political voice in the Sunni-ruled Gulf kingdom. (AP Photo/Hasan Jamali)

Bahraini women sit on the street and mourn a youth killed during an anti-government protest, allegedly by police shotgun fire, in the western village of Sadad, Bahrain, early Saturday, Sept. 29, 2012. An Interior Ministry statement said a police patrol was attacked with petrol bombs and iron rods, and one person died when "policemen defended themselves." A witness among protesters said demonstrators were marching against the government when a policeman suddenly stepped out near the youth and shot him at close range. (AP Photo/Hasan Jamali)

The casket carrying Ali Hussein Niema, 17, who allegedly was shot dead by riot police late Friday, is accompanied by his father, Hussein, seated holding a picture of his son on the front of the vehicle, and his younger brothers, crying beside the father and seated second left on vehicle, during a politically charged funeral procession attended by thousands in Sadad, Bahrain, on Saturday, Sept. 29, 2012. The death could bring fresh protests by Shiite-led groups seeking a greater political voice in the Sunni-ruled Gulf kingdom. (AP Photo/Hasan Jamali)

Bahraini anti-government protesters clash with riot police in Sadad, Bahrain, on Saturday, Sept. 29, 2012, after the politically charged funeral for Ali Hussein Niema, 17, who allegedly was shot dead by riot police late Friday. The death could bring fresh protests by Shiite-led groups seeking a greater political voice in the Sunni-ruled Gulf kingdom. (AP Photo/Hasan Jamali)

Hussein Niema, third left in foreground, cries as he tells relatives in Sadad, Bahrain, early Saturday, Sept. 29, 2012, that police had just confirmed to him that his son, Ali, 17, was dead. An Interior Ministry statement early Saturday said a police patrol was attacked with petrol bombs and iron rods late Friday, and one person died when "policemen defended themselves." A witness among protesters said demonstrators were marching against the government when a policeman suddenly stepped out near the youth and shot him at close range. (AP Photo/Hasan Jamali)

(AP) ? Riot police in Bahrain fired tear gas and stun grenades Saturday in clashes with protesters, who broke away from a funeral procession for a 17-year-old boy killed during earlier street battles with security forces in the Gulf kingdom.

Thousands of mourners took part in the funeral march, chanting anti-government slogans and waving Bahraini flags. Later, smaller groups of several hundred demonstrators broke away and hurled stones at police units. There were no immediate reports of injuries.

The death of the boy late Friday could stir more tensions between forces for the Sunni-led monarchy and groups from Bahrain's Shiite majority seeking a greater political voice.

More than 50 people have died including protesters and police, in almost 20 months of political turmoil in the strategic island nation, which is home to the U.S. Navy's 5th Fleet.

The Shiite-led protests are aimed at breaking Sunni minority rulers' monopoly on power in Bahrain. They started in February 2011 and were inspired by other Arab Spring revolts against authoritarian regimes in the region.

Bahrain's largest Shiite political bloc, Al Wefaq, said security forces killed the boy with using bird shot fire ? used often by Bahrain riot police ? during street clashes in Sadad village, southwest of the capital Manama.

Bahrain's Interior Ministry confirmed one person was killed in what it described as a "terror act" that included firebombs thrown at police.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2012-09-29-Bahrain/id-a01e37958a284622b4799bf8357332e0

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Biden to say Romney plan would tax Social Security benefits (Los Angeles Times)

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Kaka recalled to Brazil squad

Rio De Janeiro, Sep 28

Real Madrid playmaker Kaka is set to make his first international appearance after being recalled to the Brazil squad.

Kaka was named by coach Mano Menezes Thursday in a 23-man squad for Brazil's friendlies against Iraq in Malmo, Sweden, Oct 11 and Japan in Wroclaw, Poland, five days later, reports Xinhua.

The 2007 FIFA world player of the year has not represented Brazil since the 2010 World Cup in South Africa.

He was included in the national squad for friendlies against Gabon and Egypt in October 2011 but was forced to withdraw because of injury.

"It's important to have players with the trajectory that Kaka has had in our team," Menezes said in Rio Thursday.

"In terms of his training, dedication and the level he is showing, we believe he will be able to perform well for Brazil when given the chance."

Kaka's selection comes despite the fact he is yet to play a competitive match for Real Madrid this season.

He showed glimpses of his best form Wednesday with a hat-trick in Real's 8-0 win in their unofficial match against Colombia's Millonarios at the Santiago Bernabeu.

Menezes says the performance showed the 30-year-old could reinvent himself as a striker, leaving room for him to play in the same team as Chelsea playmaker Oscar.

"Players like Kaka, who have gone through periods like he has, begin to reinvent themselves," Menezes said.

"Kaka has been training in a more advanced role according to my information. It's not the same function that Oscar now has."

Following is the Brazil squad:

Goalkeepers: Diego Alves (Sevilla), Jefferson (Botafogo), Victor (Atletico-MG).

Defenders: David Luiz (Chelsea), Dede (Vasco), Leandro Castan ( Roma),Thiago Silva (PSG), Adriano (Barcelona), Alex Sandro (Porto), Daniel Alves (Barcelona), Marcelo (Real Madrid).

Midfielders: Fernando (Gremio), Giuliano (Dnipro), Kaka (Real Madrid),Lucas (Sao Paulo), Oscar (Chelsea), Paulinho (Corinthians), Ramires(Chelsea), Sandro (Tottenham), Thiago Neves (Fluminense).

Strikers: Hulk (Zenit), Leandro Damiao (Inter), Neymar(Santos).

Source: http://www.prokerala.com/news/articles/a330718.html

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'Dark Knight Rises' Blu-ray: Deleted Scenes We'll Never See

Christopher Nolan's final Batman movie hits shelves on December 4 without deleted scenes or director's cut.
By Kevin P. Sullivan


Christian Bale in "Dark Knight Rises"
Photo: Warner Bros. Pictures

Source: http://www.mtv.com/news/articles/1694612/dark-knight-rises-bluray-deleted-scenes.jhtml

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Friday, September 28, 2012

GOP fires vendor after questionable registrations

WASHINGTON (AP) ? Republicans on Thursday fired a vendor suspected of submitting 106 questionable new voter registrations in Florida's Palm Beach County, ground zero for disputed ballots in 2000's presidential race.

The Republican Party of Florida used Virginia-based Strategic Allied Consulting to help register and turnout voters in Florida, one of a shrinking handful of states President Barack Obama and Republican challenger Mitt Romney are contesting. The Florida state party had paid the firm more than $1.3 million so far, and the Republican National Committee used the group for almost $3 million of work in Nevada, North Carolina, Colorado and Virginia.

"We have zero tolerance for any threat to the integrity of elections. When we were informed of an alleged incident we immediately cut all ties to the company," RNC Communications Director Sean Spicer said.

The state party similarly sought to distance itself from the firm.

"We immediately informed the Republican National Committee that we were terminating the contract with the voter-registration vendor we hired at their request because there is no place for voter-registration fraud in Florida," state Republican Party Executive Director Mike Grissom said in a statement.

Strategic Allied Consulting said the suspected forms came from one person and the company was cooperating with elections officials in Florida.

"Strategic has a zero-tolerance policy for breaking the law," said Fred Petti, a company attorney. "Accordingly, once we learned of the irregularities in Palm Beach County, we were able to trace all questionable cards to one individual and immediately terminated our working relationship with the individual in question."

The company did not identify the individual.

Polls show Obama increasing his lead over Romney in Florida, a hard-fought state that hosted the GOP's convention last month. If Romney were to lose Florida and its 29 electoral votes, he would have to sweep other battleground states of Ohio, Virginia, Wisconsin, Colorado, Iowa, Nevada and New Hampshire to win the White House.

Palm Beach County Elections Supervisor Susan Bucher's staff noticed signatures that looked alike and incomplete forms submitted on Sept. 5 by Strategic Allied Consulting. Bucher met with prosecutors on Monday to request an investigation.

Palm Beach County was at the center of the ballot recount in 2000, with George W. Bush and Al Gore both contesting the results that seemed to give Reform Party nominee Pat Buchanan an unusually strong showing. Critics ? and legions of attorneys ? said the ballot design led many Gore supporters to cast votes for Buchanan.

The subsequent questions that arose about how ballots should be tabulated made their way to the U.S. Supreme Court, which settled the bitter contest in a 5-4 ruling barring a ballot recount. Bush won.

Strategic Allied Consulting previously worked for Romney's campaign but its spokeswoman, Sarah Pompei, says they have not used the company since 2011, when they were collecting signatures to get on primary ballots.

The deadline to register in Florida for Nov. 6's election is Oct. 9.

Source: http://news.yahoo.com/gop-fires-vendor-questionable-registrations-221750586--election.html

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VW, Audi, Porsche Lay Out Plug-In Hybrid Plans: Paris Auto Show

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After a brisk run-through of new models from all of its many brands, Volkswagen Group closed last night's preview event before the Paris Auto Show with a few words on its plans for plug-in hybrids.

"Many companies are reducing their plans for electric vehicles," said VW Group chief Martin Winterkorn.

"We at Volkswagen don't have to do that; we have always looked rationally at this transition."

"The new powertrain taking shape as very promising," he said, "is the best of electric and engine power: the plug-in hybrid."

VW Group believes this gives the best flexibilities for drivers and families who need the range of gasoline vehicles to drive on holiday, but want zero-emission capability for a range up to 50 kilometers (31 miles).

"On holiday, there is no alternative to the internal combustion engine," Winterkorn said.

To provide green vehicles that are "economical, refined, comfortable, and flexible," the plug-in hybrid system offers the best blend of capabilities.

"This technology is not pie in the sky," Winterkorn said confidently. "It will soon become a reality on our roads," and he promised that the executives and reporters in the audience would soon be driving them.

Then he dove into a detailed listing of the plug-in cars that would emerge from the group's Volkswagen, Audi, and Porsche brands over the next few years.

The list he gave consists of cars that will be introduced in European markets; VW Group's U.S. operations will have to decide which, if any, of them to offer.

Indeed, the first hybrid in a volume segment will be the 2013 Volkswagen Jetta Hybrid, which will arrive in U.S. dealerships later this year.

For Europe, the Audi R8 e-tron and Volkswagen e-Up and e-Golf are already in the works and will hit the roads this year or next, Winterkorn said.

Next year, he continued, will come a Porsche Panamera plug-in hybrid--using the system shown in the Panamerica Sport Turismo Concept first unveiled at his event--and also the limited-edition Porsche 918 Spyder plug-in hybrid sports car.

Then for 2014, the group will show plug-in hybrid versions of the following vehicles:

And the Audi A5 and A6 will follow shortly thereafter, plus "numerous other derivatives" to fill out the rest of the decade.

"We will take this pioneering technology out of its niche," Winterkorn concluded, "and make it accessible to as many people as possible."

As for the U.S. market, further details emerged during a technical roundtable this morning with Ulrich Hackenberg, head of development for the Volkswagen brand.

The one plug-in vehicle already confirmed is the Volkswagen e-Golf, a battery electric version of the new Golf that was just introduced this month.

Prototypes of the e-Golf have been tested, using the current generation of Golf, for several years now.

The Volkswagen e-Golf will arrive in the U.S. in 2014, most likely as a 2015 model-year car to comply with an expanded set of California Zero-Emission Vehicle requirements.

Asked whether VW would attempt to sell high volumes of the e-Golf in the States--or whether it was merely a "compliance car" to meet the California rules--Hackenberg said, in effect, "Well, we'll see if people want to buy them."

The Audi A3 e-tron, a plug-in hybrid version of the same hybrid system to be used in the upcoming Jetta Hybrid, may be Audi's first foray into selling plug-in vehicles in the States.

No firm plans for that vehicle have been announced, although dozens of prototypes are now being tested by Audi employees across the country.

The group's MQB architecture--which underlies the new VW Golf, the new Audi A3, and a large number of vehicles to come--has been designed to accommodate a wide range of different energy sources and motive power.

Those include gasoline, diesel, hybrid, and plug-in hybrid models, as well as battery electric and, perhaps surprisingly, even hydrogen fuel-cell powertrains.

+++++++++++

Follow GreenCarReports on Facebook and Twitter.


Source: http://www.greencarreports.com/news/1079446_vw-audi-porsche-lay-out-plug-in-hybrid-plans-paris-auto-show

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30th Anniv. of Tylenol Murders Gets Scant Notice

Saturday is the 30th anniversary of the murder of seven Chicago-area people by poisoned Tylenol capsules. The victims all took the capsules on Wednesday, Sept. 29, 1982 and were dead soon after.

Doctors were able to restart the hearts of new mother Lynn Reiner, Mary McFarland and Theresa Janus who were briefly put on life support. But they had no brain activity and were clinically dead within minutes of swallowing the pills. Reiner, just home after giving birth, took two Tylenols in her living room and keeled over seconds later as her horrified daughter, Michelle, watched.

Paula Prince took one cyanide-laced capsule about 10 p.m. Sept. 29 but her body was not found until two days later.

Media, Police, FBI, PRS, Courts Took the Pills

Media attention to the anniversary is almost nil. Two writers on this subject, former Johnson & Johnson employee Scott Bartz and Kathleen Sharp, say they have been unable to interest the New York Times and other major media in anniversary stories.

An independent, non-profit group, www.retroreport.com, is working on a documentary about the murders.

Bartz, who authored "The Tylenol Mafia" in 2010, has started publishing a series of three smaller books on the subject, the first one being "TYMURS: The 1982 Tylenol Murders."

Sharp is the author of "Blood Feud: The Man Who Blew the Whistle on One of the Deadliest Prescription Drugs Ever," published in 2011 by Dutton and which tells how two salesmen exposed the dangers of the J&J blood drug Epoetin alfa.

Willing Victims Don?t Deserve Forgiveness

Those who died in 1982 from poisoned Tylenols were unwilling victims but the same cannot be said of the media and others who know better now that Bartz has laid out in extensive detail how the acetaminophen in Tylenols passed through up to five sets of hands on the way to store shelves.

J&J, patting itself on the back at how great its media relations was, although it didn?t hold a press conference, must have been amazed at how the police, FBI, media and the courts went down like bowling pins before an onslaught of spin.

Supposedly it cleared the nation?s shelves of Tylenol products (an order given about five days after discovery of the murders) but in truth the stores themselves had removed all Tylenol products just about one day after murders.

No media ever got a chance to question J&J in the open about the distribution channels. A fake story of a madman running from store to store was repeated endlessly.

Seven people buying and then ingesting poisoned capsules on the same day suggested the presence of hundreds of poisoned bottles in suburban Chicago stores. Most stores only sold about one bottle a week of Extra Strength Tylenols. The odds are astronomically low that there were only a few poisoned bottles.

The wide distribution pointed to the culprit being in J&J?s distribution process but no story in 1982 touched that subject. J&J officials were in seclusion, picking off reporters one by one in private interviews and bragging about how cooperative they were.

The madman-running-around-the-stores theory is knocked for a loop by the death of Reiner, who got her Tylenols free from a secure hospital dispensary as part of a new mother kit.

J&J did have a press conference six weeks later when it re-introduced the easily-spiked Tylenol capsules in ?tamper-resistant? containers. No police dept. would buy ?bullet-resistant? vests nor would people buy canned foods that were ?botulism-resistant.?

After Diane Elsroth, 23, of Peekskill, N.Y., died of poisoned Tylenols in 1986, J&J finally decided to stop selling Tylenol in capsules.

Evidence Turned Over to Suspect

The Tylenol murders has got to be the only crime where almost all of the evidence was immediately destroyed, at the behest of police, and much of the remainder turned over to suspect J&J, whose distribution practices should have been under examination.

Police went from street to street with bullhorns urging people to flush their Tylenols down the toilet or throw them away. All sorts of evidence such as fingerprints and DNA was lost in this manner. J&J collected bottles remaining on store shelves.

J&J, pretending it had nothing to do with the murders, offered a paltry $100,000 reward when it should have been $10 million or more. That might have smoked out some leads. Police at the beginning wasted valuable time trying to pin something on one of the families. Hit with a barrage of grilling and negative coverage, the families have never recovered and remain press-shy.

It took eight years of wrangling in court to win a settlement out of J&J which family members say is far from munificent.

NYT, Fortune, Economist, PRS. Laud J&J

The New York Times, which has yet to print a word about the Bartz book, carried an article on May 3, 2010 by Natasha Singer saying that ?J&J is considered a model for the consumer products industry for its fast and adept handling of a Tylenol scare in 1982 when seven people in Chicago died after taking capsules that had been laced with cyanide.?

Tylenol scare, indeed! Seven people were dead.

On Aug. 23 of that year a front-page NYT biz section feature by Peter Goodman hailed J&J?s handling of the Tylenol murders as ?Exhibit A in the lesson book on forthright crisis management.?

Fortune magazine, which on May 28, 2007 hailed J&J/Tylenol as the ?gold standard in crisis control,? was sent a column via a general Fortune mailbox. The writer was Jia Lynn Yant but there is no way of contacting an individual Fortune reporter via e-mail or phone.

A major culprit in perpetuating the Tylenol myths is the PR Society, which gave J&J a special Silver Anvil in 1983 after its Tylenol campaign lost in the crisis category to Hygrade Hotdogs. Hygrade had a product tampering problem and won back public favor via a PR campaign by PR Associates, Detroit. Hygrade gave the budget for the campaign to the judges which J&J refused to do for Tylenol.

A full-page feature in the March 2008 Tactics of PRS said J&J?s handling of the Tylenol deaths ?has become an enduring example of crisis management done right.?

The article is not available on the PRS website or elsewhere. The Silver Anvil entry is available to members free and non-members for $7.99. However, member access codes are needed to make the purchase. J&J is praised for its ?extraordinary response? to the murders.

Wikipedia says J&J?s ?quick response? in 1982 ?has become the gold standard for corporate crisis management.? The WP entry, after a year of efforts by Bartz, now notes that his book puts the blame on flaws in the distribution system of J&J.

The Economist, which said April 10, 2010 that J&J/Tylenol is the "gold standard of crisis management," refused to change that phrase after we gave it evidence that challenged it. The remark was in a column called ?Schumpeter? written by Adrian Woolridge.

Business editor Edward McBride said that ?In the context of Toyota?s recent failings, or Tiger Woods? infidelities, or any of the other episodes referred to in the article, J&J?s decision to recall Tylenol was very prompt -- although the firm may well have made subsequent mistakes.?

The Christian Science Monitor, which said Jan. 15, 2011 that what J&J did in 1982 ?is still regarded as a shining example of corporate social responsibility,? promised that it would look at the matter more closely.

?The Motley Fool (fool.com),? which on May 6, 2010 said that J&J ?has always been the poster child for how to handle a crisis,? was sent one of our columns debunking the Tylenol myths.

James Lukaszewski, crisis expert for PRS, said in an e-mail that ?The 1982 Tylenol incident remains the most internationally recognized successful crisis incident response, even after all these years.?

U of F Flunks Us

The University of Florida College of Journalism and Communications was contacted because a posting on its website called ?Effective Crisis Management? says J&J ?conducted an immediate product recall,? ?knew they were not responsible for tampering of the product,? and put ?public safety first.?

We asked College Dean John Wright, Ph.D., to correct these false or at least debatable statements.

Replying was David Carlson, executive director, Center for Media Innovation and Research at the College, who said we offered ?nothing but opinion.? He said the piece was by a student who quoted the Chicago Sun-Times, J&J, and Mark Mitchell of Economic Assn. Int?l, and the piece will be changed when those organizations change their opinions.

Source: http://www.odwyerpr.com/blog/index.php?/archives/5173-30th-Anniv.-of-Tylenol-Murders-Gets-Scant-Notice.html

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Thursday, September 27, 2012

Back Pain Heals Greater With Yoga ? New Study | ArticlePDQ.com

According to the latest research, doing yoga daily works better in healing your persistent back pain than other conventional back pain remedies. Additionally there are more side effects because of this of using the mainstream therapies, such as for instance painkillers and muscle relaxants.The researchers closely administered 228 adults who suffer from chronic and acute back pain problems. They were separated into three groups with two groups joining everyday yoga sessions and the rest of the class doing various exercises for a few weeks.At the finish of this program they found that 50% the participants who joined yoga sessions felt definitely better compared with only 20% of one other group.Yoga is not just a kind of relaxation as some individuals see it and the benefits are not just restricted to strengthening muscles, enhance flexibility and balance. Yoga is an fantastic remedy for relieving back pain, reduce recovery time, decrease swelling and increase blood flow. Practising yoga daily can help improve your position and hold your spine in proper alignment.There are many types and poses of yoga and not all can help your back problem. In reality it can be even worsened by some. It is far better attend classes under the direction of authorized yoga teachers as they may advise on what poses are suitable for you.Back defining poses serve not just to strengthen your muscles around the backbone, but additionally help to trigger your kidneys and raise the power in your human body. Right back releasing poses will improve spinal flexibility and decrease pressure and muscle spasm. These exercises will are great for people experiencing lower back pain, and help to feed muscle tissues and your back muscles. Stretching other muscles in your body such as the leg and hamstring will minimize the quantity of anxiety on your own back and make them stronger and more versatile. This may eventually reduce steadily the stress and reduce your back.Performing poses on the floor are simpler than standing poses while they require less strength and harmony. One very important part of doing yoga is to learn to breathe correctly, particularly when keeping the poses. Select poses with longer hold moments (inhaling and exhaling) because they are easier to do.When you learn the art of strong and rhythmic breathing, your body can relax, freeing you of pain-inducing constraints and helps right circulation.Do not eat at least one to two hours before you practise yoga and refrain from consuming an excessive amount of water before the session.You should practise yoga daily for an average of thirty minutes, according to your timetable, aim and fitness level. It?s better to undertake more often with shorter duration than less often with longer duration as this may develop better result.If you?re seeking respite from back pain, yoga is unquestionably one of many best lower back pain workouts. Like all types of exercises, don?t press your system to the boundaries. If pain is still experienced by you after doing yoga, stop and consult your doctor.

Go to our website for more information about yoga for weight loss

Source: http://articlepdq.com/health-fitness/back-pain-heals-greater-with-yoga-new-study/

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Former Yahoo CEO And PayPal President Scott Thompson Joins Data-Focused Merchant Lender Kabbage?s Board

scottKabbage, which provides working capital to online merchants, is announcing that Scott Thompson, CEO of ShopRunner, former President of PayPal, and former Yahoo CEO is joining its board of directors. Considering Thompson's experience in the payments and financial services world, this is a big win for Kabbage. Thompson is currently the CEO of ShopRunner, a shopping network that offers an Amazon Prime-like service to merchants. Thompson joined ShopRunner shorty after he resigned from his position as CEO of Yahoo. Prior to ShopRunner, he was CEO of Yahoo. Thompson left Yahoo in May for personal reasons, amidst controversy over claims in his resume and experience. And Thompson was previously the President of PayPal from 2008 to early 2012, and prior to that he was PayPal?s Chief Technology Officer.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/NMkGJB_04ko/

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Wednesday, September 26, 2012

How Jack Daniels Still Hand Crafts Every Aging Barrel [Video]

In a world where automation and assembly line robots have driven craftsmanship to near extinction, it's nice to see a facility where humans still play an important role in production. Birth of a Barrel is a beautiful look at the factory where Jack Daniels' employees are very much still involved in the creation of the company's wooden aging barrels. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/oVyZobmRkqA/how-jack-daniels-still-hand-crafts-every-aging-barrel

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'Moon River' crooner Andy Williams dies at age 84

BRANSON, Mo. (AP) ? For many Americans, particularly those on the older ? OK, squarer ? side of the generation gap, Andy Williams was part of the soundtrack of the 1960s and '70s, with easy-listening hits like "Moon River," the "Love Story" theme and "The Most Wonderful Time of the Year" from his beloved Christmas TV specials.

The singer known for his wholesome, middle-America appeal was the antithesis of the counterculture that produced rock and roll.

"The old cliche says that if you can remember the 1960s, you weren't there," Williams once recalled. "Well, I was there all right, but my memory of them is blurred ? not by any drugs I took but by the relentless pace of the schedule I set myself."

The entertainer, who died Tuesday night at his Branson home following a yearlong battle with bladder cancer, had a plaintive tenor, boyish features and clean-cut demeanor that helped him outlast many of the decade's rock stars and fellow crooners such as Frank Sinatra and Perry Como. He remained on the charts into the 1970s and continued to perform into his 80s.

Williams became a major star in 1956, the same year as Elvis Presley, with the Sinatra-like swing number "Canadian Sunset." For a time, he was pushed into such Presley imitations as "Lips of Wine" and the No. 1 smash "Butterfly."

But he mostly stuck to what he called his "natural style" and kept it up throughout his career. In 1970, when even Sinatra had temporarily retired, Williams was in the top 10 with the theme from "Love Story," the Oscar-winning tearjerker. He had 18 gold records, three platinum and five Grammy award nominations.

Williams was also the first host of the live Grammy awards telecast and hosted the show for seven consecutive years, beginning in 1971.

Movie songs became a specialty, including his signature "Moon River." The longing Johnny Mercer-Henry Mancini ballad was his most famous song, even though he never released it as a single because his record company feared such lines as "my huckleberry friend" were too confusing and old-fashioned for teens.

The song was first performed by Audrey Hepburn in the cherished 1961 film "Breakfast at Tiffany's," but Mancini thought "Moon River" ideal for Williams, who recorded it in "pretty much one take" and also sang it at the 1962 Academy Awards. Although "Moon River" was covered by countless artists and became a hit single for Jerry Butler, Williams made the song his personal brand. In fact, he insisted on it.

"When I hear anybody else sing it, it's all I can to do stop myself from shouting at the television screen, 'No! That's my song!'" Williams wrote in his 2009 memoir titled, fittingly, "Moon River and Me."

"The Andy Williams Show," which lasted in various formats through the 1960s and into 1971, won three Emmys and featured Williams alternately performing his stable of hits and bantering with guest stars.

It was on that show that Williams ? who launched his own career as part of an all-brother quartet ? introduced the world to another clean-cut act ? the original four singing Osmond Brothers of Utah. Four decades later, the Osmonds and Williams would find themselves in close proximity again, sharing Williams' Moon River Theater in Branson.

Williams did book some rock and soul acts, including the Beach Boys, the Temptations and Smokey Robinson. On one show, in 1970, Williams sang "Heaven Help Us All" with Ray Charles, Mama Cass and a then-little known Elton John, a vision to Williams in his rhinestone glasses and black cape. But Williams liked him and his breakthrough hit "Your Song" enough to record it himself.

Williams' act was, apparently, not an act. The singer's unflappable manner on television and in concert was mirrored offstage.

"I guess I've never really been aggressive, although almost everybody else in show business fights and gouges and knees to get where they want to be," he once said. "My trouble is, I'm not constructed temperamentally along those lines."

His wholesome image endured one jarring interlude.

In 1976, his ex-wife, former Las Vegas showgirl Claudine Longet, shot and killed her lover, skiing champion Spider Sabich. The Rolling Stones mocked the tragedy in "Claudine," a song so pitiless that it wasn't released until decades later. Longet, who said the slaying was an accident, spent only a week in jail. Williams stood by her. He escorted her to the courthouse, testified on her behalf and provided support for her and their children, Noelle, Christian and Robert.

Also in the 1970s, Williams was seen frequently in the company of Ethel Kennedy, Robert Kennedy's widow. The singer denied any romantic involvement.

He was born Howard Andrew Williams in Wall Lake, Iowa, on Dec. 3, 1927, and began performing with older brothers Dick, Bob and Don in the local Presbyterian church choir. Their father, postal worker and insurance man Jay Emerson Williams, was the choirmaster and the force behind his children's career.

When Andy was 8, Williams' father arranged for the kids to have an audition on Des Moines radio station WHO's Iowa Barn Dance. They were initially turned down but kept returning until they were finally accepted. The show attracted attention from Chicago, Cincinnati and Hollywood. Another star at WHO was a young sportscaster named Ronald Reagan, who would later praise Williams as a "national treasure."

The brothers later worked with Kay Thompson, a singer who eventually became famous for the "Eloise" children's books. She had taken a position as vocal coach at MGM studios, working with Judy Garland, June Allyson and others. After three months of training, Thompson and the Williams Brothers broke in their show at the El Rancho Room in Las Vegas, drawing rave reviews in New York, Los Angeles and across the nation and as much as $25,000 a week.

After five years, the three older brothers, who were starting their own families, had tired of the constant travel and left to pursue other careers.

Williams initially struggled as a solo act and was so broke at one point that he resorted to eating food intended for his two dogs.

A two-year TV stint on Steve Allen's "Tonight Show" and a contract with Cadence Records turned things around. Williams later formed his own label, Barnaby Records, which released music by the Everly Brothers, Ray Stevens and Jimmy Buffett.

Williams was a lifelong Republican who once accused President Obama of "following Marxist theory." But he acknowledged experimenting with LSD, opposed the Nixon administration's efforts in the 1970s to deport John Lennon and in 1968 was an energetic supporter of Robert Kennedy's presidential campaign. When Kennedy was assassinated in Los Angeles in June 1968, just after winning the California Democratic primary, Williams sang "The Battle Hymn of the Republic" at his funeral.

"We chose that song because he used it on the campaign trail," Williams later said of Kennedy, who had been a close friend. "He had a terrible voice, but he loved to sing that song. The only way I got through singing in church that day was by saying, 'This is my job. I can't let emotion get in the way of the song.' I really concentrated on not thinking about him."

After giving up touring, he settled in Branson, with its dozens of theaters featuring live music, comedy and magic acts, and was among the first wave of national entertainers to perform there regularly.

When he arrived in 1992, the town was dominated by country music, but Williams changed that with his classy, $13 million theater in the heart of the entertainment district, where he did two shows a night, six days a week, nine months of the year. Only in recent years did he cut back to one show a night. His most popular time was Christmas.

Not everyone in Hollywood accepted his move to the Midwest. "The fact is most of my friends in L.A. still think I'm nuts for coming here," he told The Associated Press in 1998.

He and his second wife, the former Debbie Haas, divided their time between homes in Branson and Palm Springs, where he spent his leisure hours on the golf course when Branson's theaters were dark during the winter months following Christmas.

Retirement was not on his schedule. As he told the AP in 2001: "I'll keep going until I get to the point where I can't get out on stage."

Williams is survived by his wife and his three children.

___

Thomas reported from Los Angeles. AP Entertainment Writer Nekesa Mumbi Moody contributed to this report from Nashville, Tenn.

Source: http://news.yahoo.com/moon-river-crooner-andy-williams-dies-age-84-142235804.html

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french speaking writers needed | Articles

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recherche des candidats parlant et ?crivant le fran?ais parfaitement, sans faute, aimant ?crire, afin de r?diger des mini-articles divers (environ 200 mots) qui alimenteront les blogs de nos clients. Vous devez avoir une grammaire et un orthographe d'un excellent niveau.

commande: 100 mini articles de 200 mots sur le theme de l'assurance vie en france (liste des themes fournie)

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09/25/2012 at 4:27 EDT:
nos r?dacteurs actuels ?crivent environ 5 mini articles de 200 mots par heure

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Source: http://www.freelancer.com/projects/Articles/french-speaking-writers-needed.html

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Tuesday, September 25, 2012

"End of Watch" Breaks Tie, Wins Weekend Box Office at $13.2 million

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PFT: Jets' Revis tears ACL, is out for season

An Arizona Cardinals fan celebrates their 27-6 win over the Philadelphia Eagles after their NFL football game in PhoenixReuters

On Sunday afternoons during the NFL season, I?m sitting in my house with three TVs showing games in one room, plus another game showing on my iPad, with my laptop at the ready to check scores and stats. I have the Sunday Ticket package and I watch the Red Zone channel and the Game Mix channel, and I?m the fastest draw in the West when I need to change the channel. My wife brings me snacks so I don?t have to get up for even a minute. If anyone should be able to keep up with every single thing that happens on an NFL Sunday, it?s me.

And as this Sunday?s nine early games came to the late fourth quarter, even I couldn?t keep up with it all. What an amazing Sunday afternoon.

Don?t you wish we could see Sunday?s highlights as edited by Steve Sabol? Sabol, the NFL Films president who died of brain cancer on Tuesday, would have told an amazing story with the material the NFL gave him on Sunday. The nine early games featured three overtimes, three other games decided by a touchdown or less, a shocking upset by the Vikings, a tremendous defensive effort by the Bears and a Bills-Browns game that was, well . . . let?s just say there were eight really good games.

My choice for the best game of the day was that insane finish in Tennessee, where the Lions came back from 14 points down with 18 seconds remaining to send the game into overtime, only to end up losing 44-41. But the Chiefs-Saints battle was also lots of fun, and every time I looked at the Bengals? 38-31 win over the Redskins I saw one of the league?s bright young stars (either Cincinnati?s A.J. Green or Washington?s Robert Griffin III) making a big play. There was no shortage of greatness on display on Sunday.

These are the days when you sit there on your couch and just say, This is why I love football. What a great day.

Here are my other thoughts from Week Three in the NFL:

The replacement officials need to pick up the pace. Games are simply taking far too long. Heading into this week the average length of games was about five minutes longer this season than last season, and maybe that doesn?t sound like much. But those delays while the officials are sorting things out are making some games really drag. The Steelers-Raiders game, in particular, felt like it was taking forever. If Raiders kicker Sebastian Janikowski had missed his game-winning field goal and the game had gone into overtime, it?s entirely possible that it still would have been going on into the start of Sunday Night Football.

The NFL needs to fine Bill Belichick heavily. I don?t care how bad the officials are ? and they were bad during Sunday night?s Patriots-Ravens game ? you simply cannot put your hands on an official. Belichick put his hands on an official. A fine of $100,000 might be enough to send the message that that simply cannot happen.

Still, the Belichick story shouldn?t overshadow the larger issue. The quality of the officiating in the NFL right now simply isn?t acceptable. The NFL has to fix it.

How did Matt Schaub get cleared so quickly? NFL teams are supposed to have an excess of caution about players suffering concussions, taking the time to have the medical staff check anyone who takes a hard hit to the head, and only clearing players to return to the field if everything is OK. So something seemed suspicious about Texans quarterback Matt Schaub missing only one play after taking a brutal and illegal helmet-to-helmet hit, a hit that had him crumpling to the ground and grabbing his head. I hope I?m wrong to be skeptical, but it sure didn?t seem like Schaub was out long enough to get the kind of thorough examination that a hit like that would warrant.

Jason Hanson should be a Hall of Famer some day. Hanson, the Lions? 21-year veteran kicker, is the oldest player in the NFL at age 42, and has played 314 games with the Lions, the most games any player has played with one team in NFL history. But Hanson doesn?t just have longevity on his side, he has one of the most impressive kicking legs the game has ever seen. On Sunday against the Titans he went 4-for-4 on field goals, making kicks from 47, 53, 33 and 26 yards. That 53-yard field goal was the 51st field goal of his career from 50 yards or farther, the most any kicker has made in NFL history. Oh, and when Lions punter Ben Graham went down, Hanson stepped in and punted flawlessly, averaging 39.3 hards a punt and landing one of them inside the 20-yard line. Hanson probably won?t make it to the Hall of Fame because kickers are remembered for big field goals in big games, and the Lions haven?t been in many big games in Hanson?s career. But the Hall of Fame is supposed to be about individual greatness, and there?s been no greater kicker in NFL history than Jason Hanson.

Jamaal Charles is in very good company. Charles, the Chiefs? starting running back, had 233 rushing yards and 55 receiving yards in Sunday?s win over the Saints, joining Jim Brown as the only players in NFL history with at least 225 rushing yards and 50 receiving yards in the same game. Charles and Brown are also the only NFL players with more than 230 rushing yards in two different games. And if Charles keeps running at his career 6.0 yards-per-carry average and gets 196 more rushing attempts, he?ll break Brown?s record for the highest yards-per-carry average of any running back in NFL history with at least 750 carries. For half a century, Brown has been the gold standard for NFL running backs. It?s amazing that Charles is putting himself in Brown?s company.

Greg Schiano is right in the kneeldown controversy. Schiano, the Buccaneers coach who angered Giants coach Tom Coughlin last week by instructing his players to try to force a fumble while the Giants were kneeling down to run out the clock, did it again on Sunday against the Cowboys. Coughlin might not like it, but I do. Schiano coaches football the right way: Play hard until the game is over.

Source: http://profootballtalk.nbcsports.com/2012/09/24/ryan-says-revis-has-torn-acl-out-for-season/related/

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Anti-union Gov. Scott Walker tweets support of unionized NFL refs

(AP)

Like most Green Bay Packers fans, Wisconsin Gov. Scott Walker woke up Tuesday morning still stinging from a controversial call?made by the NFL's replacement referees?that cost the team a victory over the Seattle Seahawks on "Monday Night Football."

"After catching a few hours of sleep, the #Packers game is still just as painful," Walker tweeted. "#Returntherealrefs."

The Seahawks' 14-12 victory ended on a Hail Mary pass that was intercepted by Packers safety M.D. Jennings but ruled a touchdown by the replacement refs. The play sparked a firestorm of criticism on Twitter, with players, coaches and fans like Walker all weighing in on the debacle.

But the Republican governor's call for the league to end its dispute with the unionized officials is surprising, considering Walker backed anti-union legislation in the state.

[Related: Seahawks win the strangest game in their history on the call that will define replacement refs]

"His tweet has nothing to do with unions and everything to do with a blown call," Cullen Werwie, Walker's press secretary, wrote in an email to Yahoo News.

Some Twitter users disagreed.

"So you PRO-union now?" one wrote in response to Walker's tweet. "Here's what hiring low-wage scabs gets you."

"Really!?! You hypocritical FOOL," wrote another. "Your attack on unions gives businesses the ability to hire unqualified employees."

[Also read: The worst call in NFL history?]

The NFL and the officials union are reportedly battling over about $3 million annually in pension commitments, according to Yahoo Sports.

"The replacement ref experiment is a disaster," Yahoo's Dan Wetzel wrote in a column calling on NFL Commissioner Roger Goodell to issue a public apology. "It has overwhelmed the league. It's overshadowed strong play. It's turned Goodell's vaunted shield into a joke."

Watch the play here:

Source: http://news.yahoo.com/blogs/ticket/scott-walker-replacement-refs-unions-160220474--election.html

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Monday, September 24, 2012

German business optimism drops 5th month in row

(AP) ? Business optimism in Germany fell for the fifth month in a row, a closely-watched survey showed Monday, in another sign that Europe's debt crisis is weighing heavy on the continent's largest economy.

The Ifo index dipped to 101.4 in September from 102.3 in August. The consensus in the markets was for a flat reading.

Germany's government is in relatively good financial shape and its economy has performed strongly over the past couple of years despite rising debt problems across the 17-country eurozone.

However, Germany's main export partners are its euro partners and the troubles elsewhere are worrying businesses and consumers in Germany. Growth is stalling and recession fears are mounting.

In recent weeks, concerns over Europe's debt crisis have eased after the European Central Bank president Mario Draghi announced a plan to buy government bonds of indebted countries, such as Spain and Italy, if they agree to take steps to reduce their deficit.

But while those concerns about a financial disaster have eased, growth prospects for the currency union remain weak. Governments are cutting spending, withdrawing stimulus from their economies and sending unemployment higher. Meanwhile businesses in the indebted countries face higher costs for the credit they would need to invest and expand.

"Today's Ifo index shows that German companies remain skeptical about the economic impact of Mario Draghi's magic," ING analyst Carsten Brzeski said.

"Despite fears of a looming eurozone break-up clearly fading away, German businesses are downscaling their expectations. The structural adjustments in Germany's eurozone trading partners will take time and will dampen demand for German products."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-09-24-Germany-Economy/id-13b17b8dfa6242e2ab8c6aac66833f44

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NASA's Chandra shows Milky Way is surrounded by halo of hot gas

ScienceDaily (Sep. 24, 2012) ? Astronomers have used NASA's Chandra X-ray Observatory to find evidence our Milky Way Galaxy is embedded in an enormous halo of hot gas that extends for hundreds of thousands of light years. The estimated mass of the halo is comparable to the mass of all the stars in the galaxy.

If the size and mass of this gas halo is confirmed, it also could be an explanation for what is known as the "missing baryon" problem for the galaxy.

Baryons are particles, such as protons and neutrons, that make up more than 99.9 percent of the mass of atoms found in the cosmos. Measurements of extremely distant gas halos and galaxies indicate the baryonic matter present when the universe was only a few billion years old represented about one-sixth the mass and density of the existing unobservable, or dark, matter. In the current epoch, about 10 billion years later, a census of the baryons present in stars and gas in our galaxy and nearby galaxies shows at least half the baryons are unaccounted for.

In a recent study, a team of five astronomers used data from Chandra, the European Space Agency's XMM-Newton space observatory and Japan's Suzaku satellite to set limits on the temperature, extent and mass of the hot gas halo. Chandra observed eight bright X-ray sources located far beyond the galaxy at distances of hundreds of millions of light-years. The data revealed X-rays from these distant sources are absorbed selectively by oxygen ions in the vicinity of the galaxy. The scientists determined the temperature of the absorbing halo is between 1 million and 2.5 million kelvins, or a few hundred times hotter than the surface of the sun.

Other studies have shown that the Milky Way and other galaxies are embedded in warm gas with temperatures between 100,000 and 1 million kelvins. Studies have indicated the presence of a hotter gas with a temperature greater than 1 million kelvins. This new research provides evidence the hot gas halo enveloping the Milky Way is much more massive than the warm gas halo.

"We know the gas is around the galaxy, and we know how hot it is," said Anjali Gupta, lead author of The Astrophysical Journal paper describing the research. "The big question is, how large is the halo, and how massive is it?"

To begin to answer this question, the authors supplemented Chandra data on the amount of absorption produced by the oxygen ions with XMM-Newton and Suzaku data on the X-rays emitted by the gas halo. They concluded that the mass of the gas is equivalent to the mass in more than 10 billion suns, perhaps as large as 60 billion suns.

"Our work shows that, for reasonable values of parameters and with reasonable assumptions, the Chandra observations imply a huge reservoir of hot gas around the Milky Way," said co-author Smita Mathur of Ohio State University in Columbus. "It may extend for a few hundred thousand light-years around the Milky Way or it may extend farther into the surrounding local group of galaxies. Either way, its mass appears to be very large."

The estimated mass depends on factors such as the amount of oxygen relative to hydrogen, which is the dominant element in the gas. Nevertheless, the estimation represents an important step in solving the case of the missing baryons, a mystery that has puzzled astronomers for more than a decade.

Although there are uncertainties, the work by Gupta and colleagues provides the best evidence yet that the galaxy's missing baryons have been hiding in a halo of million-kelvin gas that envelopes the galaxy. The estimated density of this halo is so low that similar halos around other galaxies would have escaped detection.

The paper describing these results was published in the Sept. 1 issue of The Astrophysical Journal. Other co-authors were Yair Krongold of Universidad Nacional Autonoma de Mexico in Mexico City; Fabrizio Nicastro of Harvard-Smithsonian Center for Astrophysics in Cambridge, Mass.; and Massimiliano Galeazzi of University of Miami in Coral Gables, Fla.

NASA's Marshall Space Flight Center in Huntsville, Ala., manages the Chandra program for NASA's Science Mission Directorate in Washington. The Smithsonian Astrophysical Observatory controls Chandra's science and flight operations from Cambridge.

For Chandra images, multimedia and related materials, visit: http://www.nasa.gov/chandra

For an additional interactive image, podcast, and video on the finding, visit: http://chandra.si.edu

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The above story is reprinted from materials provided by Chandra X-ray Observatory / Harvard-Smithsonian Center for Astrophysics.

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Source: http://feeds.sciencedaily.com/~r/sciencedaily/space_time/astronomy/~3/WR14oeUG7Xw/120924123046.htm

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