360Buy is a renowned Chinese business to commerce (B2C) specialist. This mastodon of online shopping is in the process of testing its own online games for public release.
According to Yicai, this brand new internet ?based venture is still in the production phase and the testing period will begin on the 20th of September. The project had been kept a secret up till now and according to a 360Buy spokesperson, it has started about four months ago.
Online shopping and gaming on a unique website?
Although not much is known about the games which will be made available, there have been words as to the first launch. This phase will see between four to six games being uploaded on the B2C website?s platform. The types of games which 360Buy will be releasing are yet to be discovered. It is speculated that they will be browser-based. 360Buy is proving to the world that it is indeed China?s second B2C online shopping website.
360Buy will only play the role of a platform
An article on the Yicai website reports that 360Buy plans to outsource the games to third-party developers. This means that the games themselves will be constructed by the developers and that 360Buy will merely be a platform for this project. These games will develop a new stream of income for the B2C company. This should consolidate the online shopping company?s present payment collection system.
Fixing the flaw on the online shopping website
360Buy is a B2C company which provides the facility of after-collection-payment system. The major flaw with this system is the high capital required for logistics. There is hope that this new gaming facility will remediate the problem.
Source: http://www.virgopass.com/en/360buy-takes-b2c-online-shopping-to-another-level-with-gaming/
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